Hisense Unveils "Color With a Heartbeat" and the Future of the Connected Smart Home at CES 2026

LAS VEGAS — At CES 2026, Hisense took to one of the technology world's largest stages to unveil its bold vision for the future of home entertainment and connected living. Operating under the core theme "Innovating a Brighter Life," the company showcased its commitment to developing products that make everyday routines more convenient, connected, and deeply meaningful for consumers worldwide.

Unprecedented Global Growth and Strategic Partnerships

David Gold, Deputy General Manager of Hisense Americas, and Sarah Larson, Chief Marketing Officer of Hisense USA, opened the press conference by highlighting the brand's rapid transition from a small booth ten years ago to an industry powerhouse today. Hisense has become one of the fastest-growing consumer electronics brands in the world, now operating in over 160 countries, supported by 30 research and development centers and 37 industrial parks.

The company has successfully secured its position as the number one brand globally for 100-inch and larger TVs, as well as the leading brand in laser TVs. This momentum is fueled by strategic global partnerships, notably their announcement of a third consecutive sponsorship of the FIFA World Cup. To celebrate the upcoming FIFA World Cup 2026 in North America, Hisense officially introduced the "Hisense Elite Collection," ensuring fans can experience the emotional highs of the tournament in unmatched visual fidelity.

Revolutionizing Display Technology: RGB Mini LED Evo

A key differentiator for Hisense at CES 2026 was the brand's philosophy on picture quality. Instead of participating in the industry's singular race for peak brightness, Hisense focused on fidelity, range, realism, and the emotional resonance of color. "Color makes us feel something. And as any filmmaker will tell you, it can make or break a story," explained Larson, referencing the careful use of color in iconic films like The Wizard of Oz and Inside Out.

To deliver on this vision of "color with a heartbeat," Dennis Lee took the stage to unveil the RGB Mini LED Evo. Described as the world's first pro display powered by a four-primary color backlight architecture, the technology completely redefines the benchmark for consumer televisions.

Key innovations of the RGB Mini LED Evo include:

• Chromatic Precision Backlight: Powered by the Hisense RGB mini chip 2.0, this architecture adds a fourth primary color—"sky blue"—to the standard red, green, and blue array. This solves major industry issues like color bleeding, halos, and tint shifts, ultimately pushing the display's color gamut to an unprecedented 110% of the BT.2020 standard.
  

• Hi-View AI Engine RGB: Dubbed the industry's most powerful processor, this super-brain syncs color and brightness across tens of thousands of local dimming zones with precise optical mixing calculations.
  

• Professional-Grade Calibration: Through partnerships with film studios, Hisense brings 3D LUT technology natively into the living room. A world-first AI customization mode allows users to achieve studio-accurate calibration in just a few steps, effectively turning the TV into a reference monitor.
  

• Unmatched Efficiency and Eye Care: By utilizing the sky blue LED at the source, Hisense reduced harmful blue light emissions by 60% compared to standard 2D LEDs and 75% compared to traditional mini LEDs. Furthermore, the display is highly efficient, consuming 30% less power than competing Quantum Dot displays.

This revolutionary technology will be rolled out across the Ultimate RGB LED family, culminating in the premium UX Series launching this month. Hisense also highlighted its dominance in the projector space by unveiling the XR10, a flagship 300-inch projector powered by a 6,000-lumen 4K tri-chromatic laser, and the 163-inch MX Series, a multi-primary color micro LED that won the CES 2026 Best of Innovation Award.

VIDAA Home: The AI-Powered Hub of the Smart Home

Transitioning from hardware to software, Guy Edri, Co-founder and CEO of VIDAA, outlined the future of the smart home ecosystem. VIDAA has rapidly grown into the fastest TV operating system globally, currently powering over 50 million homes across 180 countries and trusted by over 400 brands outside of Hisense.

Edri announced the launch of VIDAA Home, an AI-driven platform that completely transforms the television into the central connecting hub for the entire house. Abandoning traditional profiles, menus, and scrolling, VIDAA Home relies on intuitive, privacy-protected AI and voice commands (e.g., "Hey, play the game") to deliver a personalized, seamless experience.

Standout features of the VIDAA Home ecosystem include:

• Morning Dashboards: An AI-generated morning screen that seamlessly provides users with traffic updates, weather forecasts, upcoming schedules, and sports highlights.
  

• Smart Kitchen Integration: Users watching cooking shows can instantly send recipes to their smart fridge screen. When the meal is cooking, the oven can notify the user via the TV in the living room that dinner is ready.
  

• Intelligent Dual-Screen Viewing: The AI recognizes users' favorite sports teams and will automatically provide a timely picture-in-picture alert during a live game, allowing family members to catch a goal without interrupting a movie night.
  

• Nighttime Automation: VIDAA Home can automatically dim smart lights, set morning alarms, and schedule laundry machines for energy-saving early morning cycles.

Rounding out the software announcements, Edri revealed a landmark collaboration with Microsoft to integrate Xbox and Copilot directly into the TV, delivering a premium cloud gaming experience without the need for a physical console.

Through aggressive innovation, strategic partnerships, and a commitment to making premium technology attainable to the masses, Hisense's CES 2026 presentation proved the brand is not just following trends—it is actively creating them.